Women's Health
Why Women's Health is India's Most Underserved Startup Opportunity
India has 700 million women and less than 2% of startup funding goes to women's health. That's not a gap — that's a crater.
"I'm building what I wish had existed."
My Story
The Journey
"I didn't set out to build a women's health brand. I set out to build something real."
I started my career in 2019 in domestic and international marketing — working across pharma, FMCG, and consumer brands, helping them enter new markets across Europe, Africa, and Asia.
I've represented brands at global trade platforms including CPhI, Medexpo, Iphex, and Ipheb, with deep experience in market entry strategy, cross-border partnerships, and brand internationalisation.
Somewhere along the way, I started noticing a pattern: the most underserved consumers in every market were women. And the most underinvested category in Indian startups — despite the massive market — was women's health.
That gap became my obsession.
Aurang India — my company — was born from that obsession. CycleAlign, our first brand, came from watching brilliant women in leadership burn out because no one had connected their hormonal health to their performance.
I'm doing it from Delhi — because the next great women's health brands won't just come from Silicon Valley. They'll come from here.
2019–2025
Domestic & international marketing career
2020
Founded Aurang India
2026
Launching CycleAlign brand under Aurang India